Compliance Statement

Compliance Statement

Published On: 23rd May 2019

All Slot Sites is an affiliate marketing website promoting casinos and slot sites in the online gambling industry in the UK and other regulated markets. We take our role and responsibilities seriously and seek to publish only wholly accurate and useful information about our affiliate partners to help our readers to find fair, safe and licensed operators whom they can bet with.

To that end we are committed to compliance with the set of laws, regulations and codes of practice set out by the Advertising Standards Authority (ASA), the UK Gambling Commission (UKGC) and Betting and Gaming Council (BGC).

We understand that gambling should be a form of entertainment but must be enjoyed sensibly and responsibly. Operators and marketeers must abide by codes set out to protect vulnerable people and those under 18 as well as promoting products and offers with clear, accurate and truthful messaging.

In particular, the following documentation has guided our advertising policies.

We have set out this site with reference to the following important guides on marketing in the gambling industry:

UK Gambling CommissionAdvertising / Marketing Rules and Regulations

Advertising Standards Authority Gambling Advertising Guidance (non-broadcast and broadcast) 

Advertising Standards Authority Online Affiliate Marketing

Betting and Gaming Council – Responsible Advertising and Marketing


Our Guidelines for Promotion of Partner Offers on

To ensure that we adhere to the above guidelines and to avoid publishing misleading information on our site we follow the below procedures when promoting a casino or slot site:

Each offer is written with this statement and a summary of the significant terms and conditions:

18+, New Customers Only, Ts and Cs Apply,

Significant Terms published when made available:

  • Eligibility Restrictions
  • Minimum Deposit Requirements
  • Wagering Requirements
  • Maximum Wins with bonus funds
  • Maximum Bets with bonus funds
  • Available games for bonus or free spins award


Quality Control and Contact Information

The team have worked hard to build strong relationships with each of our affiliate partners and we pride ourselves on providing a good advertising service for their brands. This includes publishing only accurate information. If you are an affiliate partner and find inaccuracies in our content then please contact us immediately on

We have chosen not to use banner advertisement placements on our site as they are distracting to our readers. Any promotional images you see have been created by our in-house team with disclaimers and terms where appropriate.


Website Traffic and Google Rankings

All traffic to the website is derived from organic listings achieved in search engines like Google and Bing. These rankings are gained through the provision of useful information on our website that adheres to Google’s Quality Rater Guidelines (QRG). On request we can provide prospective affiliate partners with information about the keywords we rank for and the volumes of expected traffic.


Email Marketing does not engage in email marketing campaigns using data collected on our site or from 3rd party sources.


Other Marketing Activities is also active on Facebook and Twitter and from time to time we publish information about new articles we have written that may be of use to our social media followers. We do not use marketing, pop-unders, media buying or programmatic ad-buying to acquire traffic to the site.


Responsible Gambling is a committed advocate of Responsible Gambling and we take our commitment to make the industry safe very seriously.

At the foot of every page on our website you will find links to the charities Gamcare and BeGambleAware. Readers can also find information on this page about how to gamble responsibly and where to seek help if they or someone they know has a gambling problem.