UK casino game developer and mobile casino operator, Intouch games, have announced a new partnership with Relax Gaming this week.
The deal means that Intouch’s full suite of games will now be integrated into the Relax Gaming Powered By platform, making them available to all Relax partners on their distribution network.
What you might not know is that they are also an aggregator of slots – they strike deals with other game developers who integrate their games on the Powered By platform which Relax then license out to other casino operators.
In this way, this deal gives Intouch a much wider reach for their games whilst giving Relax more to offer their operator partners – a win for both sides.
Other game developers to sign up with Relax recently include Spinmatic and Race Gaming whilst a browse through the full list shows some bigger names including Quickspin, Push Gaming, Big Time Gaming, Slingo Originals and No Limit City.
Intouch themselves produce as many as 8 games a month, releasing them exclusively on their own mobile casinos like flagship brand, mFortune, before a global release to third parties a few months later.
They are primarily a mobile casino operator and games developer with 85% of their customers playing via a handset. Their most popular recent games include titles like Rainbow Wishes, Rings O Gold and Snakes and Ladders.
Whilst they have a few brands of their own – mFortune, Pocket Win, Dr Slot and Cashmo included – their profile is not the same as that of other white label operators like White Hat Gaming or Genesis Global for example.
Relax Gaming announced the new partnership through their own website on 1st March. Chief Product Officer, Simon Hammon, said: “With so much experience, both as a studio and an operator, we are delighted to partner with Intouch Games. The care and dedication their sizable team puts into crafting innovative games makes them the perfect Powered By Relax partner.
“This deal will allow them greater distribution to not only further raise their profile but will help us in our goal to provide operators with the industry’s best content.”